Enthousiasme chez Groupe Bel

Firstly, like so many children around the world, I was raised with most brands that Bel looks after, and whether it’s Mini Babybel, the Laughing Cow, Kiri, all those brands are about bringing joy and showing smiles and laughter. And of course this is totally unique and has a direct influence on the way we do business, or on our culture. Yes, as all companies, we are striving for performance, but we strongly believe that our unique culture can engender more creativity, more innovative thinking.

Secondly, Bel offers individuals, a clear career path with great moves and possibilities. If I take my personal example, Bel has offered me some great possibilities to move from one job to another, from marketing to sales, from sales to cutting management, and then to corporate management. And not only in France, but also abroad.

From a career at Bel I’ve been empowered with responsibility for brands, for retail accounts, and for people. Autonomy and entrepreneurship are key drivers at Bel, and it’s true at every level. If I take an example, which happened last year, a product manager purposed to all staff to play in their all-ad for Mini Babybel, and it has been truly a huge success, internally in terms of spirit, but also externally in terms of efficiency in sales, career prospectives, empowerment, and of course sharing smiles at the foundation where we continue to grow business to dairy Bel.