Head of B2C Marketing H/F
JobTeaser
This job is no longer available.

Head of B2C Marketing H/F

JobTeaser (La French Tech)
  • Full time Position
  • Paris (France)
  • Published on September 1 2021
This job is no longer available.
Description de l'entreprise

Serving 4 million students and recent graduates; 80,000 businesses; and a network of 700 higher education institutions in 25 European countries, JobTeaser is now the European leader for the recruitment of young talent in Europe.

With 68 million euros raised to date and recently recognised in the Next40 list as one of the top 40 French tech startups with the most potential, we continue to build on our unique ecosystem that brings together a range of businesses, as well as schools and universities, around the next generation, giving them the tools they need to launch their working careers with confidence.

To support our growth in Europe, we are currently looking for people who want to evolve in a fast-growing company, with a start-up spirit and labeled Great Place to Work.

Description du poste

As Head of B2C Marketing within the Marketing & Video department, you are responsible for the overall B2C Marketing strategy. You carry the voice of our applicants within the company and you make sure that their engagement increases throughout time. To do so you focus on their overall experience (how can we enhance our USPs to them?), with a focus on defining the most appealing job offers mix for them (with the data team).

Your role is really to structure and animate the B2C vision within the company. This implies a very transversal approach between the University, Product, Innovation and Marketing teams. This means that you will need to have a strong drive to build and carry the overall B2C strategy, yet with a very collaborative approach to make sure to integrate all the insights and constraints of the other teams and to be able to onboard them on your vision (transversal leadership)

The position is a global/headquarter position with a challenge to apprehend the differences between our 2 main markets (France and Germany) and adapt the B2C strategy accordingly (with the German teams for the German market).

What does this mean on a daily basis?

You'll be in charge of
  • Identifying the key strategic challenges to develop the engagement of our applicants
    • Understanding of the market
    • Follow-up of the competition
    • Knowledge of the B2C target (the young generation looking for the right opportunity) and of its aspirations
    • Identification of the risks and opportunities,...
  • Defining the B2C Marketing strategy to maximize the engagement of our applicants
    • Find the right positioning between our Career Services and our JobTeaser interfaces (website & application)
    • Define clear guidelines on what constitutes the best "offer" (job offers) for our applicants
    • Define the ambitions in terms of applicants recruitment and engagement to reach our objectives
  • Animate a team of experts to reach our B2C ambitions (today we have experts of Acquisition (x2), CRM, Social Networks (x2), Product Marketing)
  • Animate B2C Marketing with our German team > Share best practices, mutualize efforts,...
  • Be the single point of contact with our University team.


Qualifications

  • 5-7 years of professional experience in consulting, with a focus on B2C businesses, ideally in digital environments
  • Very strong analytical skills
  • Action / Goal oriented
  • Good communication skills and project management skills, with the ability to work efficiently in transverse manners
  • Languages: French and English mandatory, second language is a big plus (especially German)
  • Agility and adaptability
  • Autonomy and Business acumen
  • Team spirit and humour

Sounds like you fit in? Come and join us! We look forward to having you aboard our journey!

Additional Information

WHAT WE WILL BRING TO YOU
  • The opportunity to be the key player of the company's transition to a more B2C approach
  • The opportunity to work on a complex and challenging business model, involving 3 different targets (Applicants, School and Companies), where Applicants have to be put at the center of our value chain
  • A dynamic, problem-solving and team-oriented bunch of start-uppers
  • A challenging and learning environment within the French Next40 scale up dedicated to youth employability
  • An international atmosphere (JobTeaser is present in 25 countries!)
  • A strong willingness to thrive and grow the JobTeaser ecosystem in Europe
  • A value-driven company that embraces enthusiasm, humility, agility and engagement!
This job is no longer available.