Direct Marketing Intern RO & HO
Zalando SE

Direct Marketing Intern RO & HO

  • Internship (6 months)
  • Berlin (Germany)
  • Published on September 7 2021

As an Direct Marketing Intern for Romania and Hungary, you will work directly with the respective Country Direct Marketing Managers on maintaining the direct communication plan as well as creating and reporting on newsletter and push notification campaigns.

You will be part of the Customer Inbox team in our Digital Experience organisation, who inspires, informs, and engages consumers and enables Zalando teams to reach out via personalized direct communication (email and push).



  • Responsible for the process of creating commercial newsletters and push notifications: from campaign set up to quality assurance process
  • Tracking of weekly KPIs and analysing the performance 
  • In order to continuously improve our communication, you’ll be part of planning and conducting A/B tests to increase KPIs on engagement (e.g. OR%, CTOR%) and conversion (CR%)
  • Reporting on our competitors' activities on a regular basis and take the lead on ad-hoc projects or requests when necessary 


  • Enrolled in or completed a Bachelor or Master’s degree in Marketing, Communications or Business Administration
  • Strong communication and creative writing skills and fluent in English and Romanian and/or Hungarian
  • Analytical mind-set and ability to create impact in a dynamic environment, to take on new assignments, and juggle many things at once
  • Proficient in Microsoft 365 (Excel, PowerPoint, Word) & Google Workspace
  • Strong interest for fashion or online retail

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.


Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.