About the Role:
Are you interested in influencer marketing and staying ahead of the latest beauty trends? Join our Estee Lauder Companies EMEA team as an EMEA Earned & Owned Media Assistant!
The Earned & Owned Media Assistant will support the Regional Earned & Owned Media team in their overall vision for EMEA, whilst working with diverse beauty brands across multiple countries.
Key Responsibilities:
- Trend Analysis: Collaborate with our Global Foresight team to identify actionable trends relevant to ELC EMEA brands and contribute to our influencer marketing strategy.
- Influencer Scouting: Utilize your knowledge in influencer marketing to match brands with influencer profiles, ensuring alignment with brand goals and values.
- Marketing Technology: Assist in the fast-track adoption of marketing tools within the region, driving efficiencies and innovations across our media efforts.
- Network Coordination: Work closely with our 15+ brands and 16+ countries, ensuring seamless implementation of key initiatives across the region.
- Data Analysis: Conduct ad hoc analyses that will enable data-driven decisions, providing insights into earned media performance and strategy effectiveness.
- Event Support: Help organize internal brand events, contributing to the planning and coordination processes.
- Competitive Analysis: Research and report on strategic topics such as social commerce and the evolving landscape of platforms like TikTok.
- Tracking & Implementation: Develop and maintain trackers to ensure that regional and local initiatives are executed effectively, keeping stakeholders informed on progress and outcomes
Education:
- Currently pursuing a degree in Marketing, Communications, Business, or a related field.
- Social media savvy: Keen interest in social media and is always up to date with the most recent innovations and trends especially on TikTok and Instagram
Skills:
- Familiarity with influencer marketing, creative, strong analytical skills.
- Communication: Excellent written and verbal communication skills in English, with an ability to work collaboratively in a multicultural environment.
- Organization: Strong organizational skills with a proactive approach to managing multiple tasks and deadlines
