As marketing intern in our Benelux team you will join and support our local sales teams in various topics and projects in marketing, as a true product manager assistant :
The Product Manager Assistant role:
- Lead BIC participation main trade fairs all over Benelux including stand management and partnership with external event agencies.
- Actively support the e-commerce marketing plan execution over Benelux both in B2C and B2B with focus on content management.
- Support the market intelligence to identify & leverage key market & shopper trends to adapt local strategy & communicate internally to improve execution over time.
- Collaborate efficiently with the Benelux Sales and Category Management teams to implement strong trade marketing and visibility plans on the market, aligned with national communication & promotions.
- Support in planning and executing successful product launches, including market positioning, pricing strategies, and marketing campaigns.
- Develop in close collaboration with the Product Managers and media agency relevant media approaches & plans as well as post-mortem activations analysis.
- Monitor market, competition, and shopper trends to identify market opportunities and consumer preferences.
- Execute comprehensive marketing strategies to drive brand awareness, growth, and equity.
- Collaborate with European cross-functional teams, including on product development, marketing/advertising, and public relation activity, to create, adapt and implement brand campaigns locally.
- Set-up post-mortem analysis of marketing actions to improve the efficiency of the plans.
The daily missions :
- Lead the key promotions visuals adaptation to customers set-up, being in close collaboration with design agencies and working with designs tools (Canva, Indesign,…)
- Lead & manage the e-commerce operational execution by strongly supporting content management and making the operational link in-between global teams & local needs.
- Set-up national & regional media campaigns to reach the defined marketing objectives & KPI’s
- Collaborate closely with the different agencies (Artworks, media, …)
- Develop and implement strong in-store strategies and collaborate with sales team on trade promotional strategies and specific sales incentives.
- Ensure good follow-up and market application of the strategies and priorities in close collaboration with sales team.
- Monitor market trends (Nielsen/GFK), competitor activities, and industry news in the Benelux region.
Qualifications
- Bachelor’s degree in Business, Marketing, Commercial or a related field.
- Fluent in English, French and/or Dutch.
- Strong interpersonal skills/relationship with stakeholders (internal & external)
- Result-oriented and willing to learn mindset
- Ability to move & drive project forward
