The Estée Lauder Companies Inc. is the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
Bobbi Brown Cosmetics is a global prestige beauty brand that empowers women to own their individuality and embrace their natural beauty. “Beauty begins with you.” When the brand was founded nearly 30 years ago, this was our vision and we champion it today. We make makeup that enhances not hides true beauty.
At Bobbi Brown we celebrate diversity. Shades for all has always been our standard. We changed the face of beauty in 1992 with 10 original foundation sticks made for a wide range of skin tones. By creating makeup for all women in a time when makeup was generally made for few, we set a standard for diversity in shades.
As part of the Bobbi Brown EMEA (Europe Middle East Africa) regional marketing team, you will be at the junction between our international headquarters in New York and the 17 local markets part of the region.
Key responsibilities & tasks:
Working with the Product Manager in the EMEA headquarters based in Paris (Europe, Middle East, Africa, India) for the brand Bobbi Brown, the Product Marketing intern will be in daily contact with the 17 markets and the New-York headquarters to assist in strategic projects roll out and support the new product launches.
Key tasks:
- Participate in the creation of strong 360° (re)launch plans for product innovations covering all touchpoints and ensure a clear communication of the same to the markets in the form of Go-To-Market presentations
- Be one of the main contacts for the for markets’ current and future operational requirements across multiple categories
- Participating in the roll-out of launches and monitoring of brand strategy implementation (influencer partnerships, brand collaborations, etc) throughout the region.
- Adapt 360° marketing tools & design asset creation briefings (leaflets, media assets, Newsletters, Banners etc.) to fit specific local needs
- Driving market analysis as well as owned & earned media reportings to understand EMV/SOV performance
- Monitor marketing launches and coordinate marketing requests and ensure timely delivery of all materials.
- Manage post-launch reports and the extraction of tangible insights and learnings
- Drawing up a competition review: monitoring new products and related 360 activations
- Contribute to communicating best practices in the region
- Contribute to the logistical coordination of the department
- Support the implementation of a regionalized citizenship strategy
- Assist in driving the sampling & GWP strategies for the region
- Recommending, monitoring and challenging forecasts in line with the brand's global strategy and specific distribution requirements.
-Be the key contact for local markets
Qualifications
Student of higher education Bac +4/5 or Business School
First experience in Marketing needed
Fluent in French & English
Analytical skills – strong Excel skills needed
Autonomy / proactivity
Flexibility & ability to handle several projects / stakeholders / key contacts
Team spirit
Interest in beauty industry is a plus
BENEFITS:
Located in Neuilly-sur-Seine
International environment with over 40 nationalities in the office
up to 10 days a month of remote working
10 days of remote working in the EU within your internship framework
Conciergerie (corporate store, gym center, beauty salon)
A gift bag of products at the end of your internship
A meal voucher card
