Bachelor Thesis AI supported customer analysis in CRM environment winter term 2024/2025 (f/m/d)

Thesis 3 to 6 months

Freiburg im Breisgau


Large company16K employeesElectronics

Published on February 7, 2024

  • Contract

    Thesis 3 to 6 months

  • Location

    Freiburg im Breisgau

  • Start date

    As soon as possible

  • Study level

    Bachelor level or equivalent

  • Remote working


Tasks + Challenges

  • The goal of your thesis is to create an AI-based prototype in the CRM environment. This prototype should analyse information from our CRM system with the help of AI technology (either Microsoft or Salesforce) and suggest answers for customer requests.  
  • Another requirement is to provide up to date and aggregated facts about the customer for our sales and service people.
  • During your thesis, you will be part of our CRMs team.
  • You'll get support from our own data science and AI team. In addition, you can access the knowledge of an AI coach from our software supplier.
  • In your thesis, you will first concretize the requirements with all stakeholders. After that, you will evaluate various technical solutions, considering the existing system landscape, develop and test the prototype and finally document the advantages and disadvantages.


Qualification + Profile

  • We are looking for you as an independent personality with a wealth of ideas and a strong ability to think analytically.
  • Your team orientation and reliability, as well as communicative strengths and your urge and courage for new things are also important to us.
  • Initial experience in the AI environment is ideal, perfectly with your own (small) projects you could refer to.
  • Basic knowledge of CRM, deep interest in IT in the business environment are useful.
  • Basic knowledge of agile project management is just as advantageous as initial experience in software development.
  • We are looking for students from the fields of Business Informatics, Computer Science, Artificial Intelligence, Data Science, Digital Business, eCommerce or similar courses of study
  • Fluent in English, German desirable


Benefits + Additional Services

  • We offer professional and personal support from experienced supervisors.
  • You will have the opportunity to work independently on a challenging project.
  • You will benefit from a modern and innovative working environment in an international family business.
  • They receive state-of-the-art equipment to achieve their thesis goals.
  • You will receive a fixed monthly salary + a bonus at the end of your thesis.
  • You will receive a full refund of the Deutschlandticket.
  • It is possible to work from home on a pro rata basis.

Application deadline

Not given

Job Category

Customer service

More about the company

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