Cultural Foresights Apprentice

Alternance 12 mois

Paris

Pernod Ricard

Grande entreprise19 k employésAgroalimentaire / Boissons

Publiée le 11 avril 2024

  • Contrat

    Alternance 12 mois

  • Localisation

    Paris

  • Date de début

    Septembre 2024

  • Niveau d'étude

    Niveau Master, MSc ou Programme Grande Ecole

  • Télétravail

    Partiel

Pernod Ricard illustration

Want to join a fast-moving company and work among convivial teams ? Pernod Ricard is looking for its next Cultural Foresights Apprentice, starting in September 2024. You will be supporting Pernod Ricard’s trends and prospective practice in order to initiate and inspire future growth opportunities by ensuring the development of fit for purpose innovations ; and facilitate the early identification of relevant cultural and societal levers to develop sharper brand and portfolio strategies. You will be based at The Island, our office in central Paris. 

Your key missions: 

Trend watch production & organization 

  • Ensure a daily trend watch of emerging trends, trends, and mega trends to create a real competitive advantage for Pernod Ricard 

  • Foster a community of local partners (China, USA, India, Mexico, Nigeria) to ensure a good trend watch is produced locally every quarter 

  • Select and evaluate the best sources and efficient research tools 

  • Follow-up on the watch’s needs, process and research criteria in order to adjust the watch to the needs of key stakeholders 

Foresights production and edition 

  • Find, gather, curate & analyze information to identify new consumer convivial patterns, new business opportunities for the group and affiliates and solve new business challenges 

  • Based on a constant lifestyle investigation and cross-cultural/multi-disciplinary exploration, produce strategic recommendations and directions based on a rigorous prospective approach 

  • Quickly and clearly synthetize the information selected to generate regular reports, briefings, videos, internal magazines highlighting evolving patterns and turning them into emerging business opportunities 

Managing Cultural Foresight ecosystem & communication: 

  • Manage the editorial roadmap of the Cultural Foresight team through Pernod Ricard’s intelligence sharing platform – The Insight Factory. 

  • Proactively promote Cultural Foresights content across the Group via e-newsletters, internal websites, blogs and platforms. 

  • Monitor traffic and constantly reassess and suggest improvement strategies (better UX, new functionalities, technical maintenance, back office management) 

 

If you recognize yourself in the description below, don’t wait to apply! 

  • You are enrolled in a Master’s degree in Social Science, Journalism , Cultural Intelligence or Communications 

  • You are fluent in English & French 

  • You have strong copywriting and editing skills in English and strong information design abilities 

  • You demonstrate the ability to extract value from information and transform it into sharp and actionable insights to deliver Consumer centric solutions 

  • You have global perspective and multicultural knowledge 

 

 

Wait, there’s more… 

We offer you an outstanding workplace in central Paris (best view in town!) with the possibility to work from home (2 days a week), an attractive compensation and employee events. With us, you will create a solid, diversified, and friendly professional network! 

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents. 

Date limite de candidature

Non renseigné

Fonction

Journalisme & Édition

Plus d’infos sur l’entreprise

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