If you’ve ever wondered what it’s like to work as a VIP Experience Senior Project Manager, we strongly recommend this episode of The Big Talk: we welcomed Laura from Cartier to discuss the clichés and realities of the role, as well as innovation and valuable advice.

 Speaker

Laura Fahrnholz — VIP Experience Senior Project Manager

Laura has been working at Cartier's International VIP Experience team since 2021. She is originally from Munich, Germany, where she began her journey with Cartier in the events and VIP experience sector. Laura focuses on enhancing the brand experience for VIPs across various touchpoints, including boutiques, events, and personalized interactions. Her role involves hospitality, gifting, exclusive experiences, and tailor-made services, all designed to support Cartier's commercial and communicational goals. She also collaborates with partners worldwide to create unique experiences for VIP guests and develops guidelines for regional activations.

Laura is focused on infusing brand values, differentiating Cartier in the luxury market, and continuously surprising clients. She emphasizes the importance of agility, rigor, and creativity for success in this field, along with multitasking, stress resistance, and a collaborative team spirit. She also highlights the strategic approach involved in her role.