DIOR

At Dior,  we are committed to innovation.

Meet some of the leaders of Christian Dior Couture behind the House’s technological & AI innovations during the 8th edition of Viva Technology. Step inside the LVMH ‘Dream Garden’ and discover the transformative projects showcasing the House’s commitment to blending tradition with innovation, taking our legacy into new realms of excellence.

In a dazzling display, the House unveiled 4 standout projects that hold the blueprint for a future where unlimited potential elevates human craftsmanship:
- InspAIRe: fueling creativity in Visual Merchandising empowered by an internal GenAI tool
- Fast & Flex: streamlining supply decision-making with the help of data & forecasting
- Visual Search: supporting product search and discovery with AI
- ABCDior: enhancing personalization with 3D visualization

Laura Destand, Retail Marketing & Client Development Director, shares: ‘With Data & AI, we are harnessing this transformative power to elevate clienteling, ensuring that each communication reflects our unwavering commitment to exceed expectations and delightfully surprise our guests and clients.’

‘Innovation, Data, & AI are essential to strengthen our in-store digital tools. They are supporting our sales associates to provide a seamless client experience and are also making their lives easier’ adds Severine Fritsch-Fontanges, Retail Performance Director.

Jade de Gueltzl, Windows Creation Women, Baby, Watches, Jewelry & Special Sustainable Projects Director, also shares: ‘We collaborated with the data factory to build ‘InspAIre’ - a GenAI tool that mixes our human creativity with the speed of AI, while protecting our ideas. This tool is our human artistic expression, amplified: it speeds up initial design ideation, it boosts creativity, and allows us to quickly enhance creative outputs. This collaboration is more than just an innovation, it is a new rhythm of data-enhanced creativity and the dawn of a new chapter in luxury storytelling.’

Nicolas Polaillon, Chief Data & Analytics Officer, concludes: ‘Data & AI are now essential fibers woven into today's luxury business, and Dior is embracing this shift with enthusiasm. We collaborate across all métiers and integrate data science & AI in every facet of our value chain to produce a curated luxury experience that echoes our heritage and resonates with our clientele. We take pride in our projects, reflecting the beauty of our dual identity: a genuine blend of technology and innovation for the perseverance of our savoir-faire and heritage.’

To discover IT, Data & Digital #career opportunities at Dior, visit: https://lnkd.in/eYr2K_QH

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