Barilla Group

This year, International Women's Day invites us to embrace a powerful idea: Give to Gain. 

A simple truth stands at the heart of the 2026 campaign: when we give, we gain - as individuals, as organizations, as a society.  At Barilla, this message resonates deeply. Our commitment to inclusion, equity, and fairness grows stronger when we share our time, our skills, our visibility, and our support with others.

 That is why the visual symbol of this year’s celebration is a puzzle of our colleagues’ faces — an image that reminds us that each of us is a unique piece of a larger, interconnected whole. When we come together, we build something stronger than any one of us could build alone. 🌺🎉

The IWD 2026 campaign encourages a mindset of generosity, reciprocity, and collaboration.

Giving is not a subtraction — it is intentional multiplication.

When women have access to opportunities, resources, advocacy, and recognition, the entire community rises with them.

Across the world, “Give To Gain” calls on individuals and organizations to contribute in ways that matter:

• Sharing knowledge and expertise
• Mentoring and sponsorship
• Offering visibility and recognition
• Challenging stereotypes and bias
• Supporting education and training
• Investing time, resources, networks, or advocacy

 Every gesture contributes to an environment where women can thrive — and when women thrive, everyone benefits.