Would you like to gain practical experience whilst studying and, at the same time, make a real contribution to a more sustainable future? At VEGDOG, you’ll be working towards our mission to combine healthy dog nutrition with animal welfare, climate protection and resource conservation, and you’ll help to actively shape the future of dog nutrition.
We’re looking for motivated individuals to join us for a compulsory internship lasting 4 to 6 months at one of our offices in Munich, Berlin or Düsseldorf. As you’ll be working closely with our Italian market and various Italian-speaking stakeholders, fluency in Italian (at least C2/native speaker level) is an essential requirement for this role. Look forward to exciting insights, independent responsibilities and the opportunity to make a real impact in a dynamic, growing company.
Your responsibilities
Social Media Management (Italy)
- Create, plan and publish engaging content for our Italian Instagram account.
- Adapt global content into compelling Italian-localized content.
- Develop content ideas that resonate with Italian pet owners.
- Manage the editorial calendar and ensure consistent posting.
- Monitor community engagement and interact with followers.
- Analyze performance metrics and provide recommendations for improvement.
Influencer Marketing
- Identify, recruit and onboard relevant Italian influencers and content creators.
- Build and maintain long-term relationships with influencers.
- Coordinate influencer campaigns from briefing to reporting.
- Negotiate collaborations and ensure timely execution.
- Track campaign performance and ROI.
- Develop a scalable influencer network to support VEGDOG's growth in Italy.
Localization & Market Insights
- Review and adapt marketing materials, product descriptions, landing pages and campaigns for the Italian market.
- Ensure that messaging, tone of voice and cultural references are relevant for Italian consumers.
- Provide feedback on customer expectations, trends and competitive activities in Italy.
- Support product launches and promotional campaigns with local market insights.
- Act as an internal expert on Italian consumer behavior and pet owner preferences.
Cross-Functional Support
- Assist the Marketing and E-commerce teams with ad hoc projects related to Italy.
- Support customer communication and content localization when needed.
- Help identify growth opportunities and new partnerships in the Italian market.
- Contribute ideas to improve brand awareness and customer acquisition in Italy.
What You Will Contribute
By joining VEGDOG, you will:
- Build and grow our Italian social media presence.
- Create authentic connections with Italian pet owners.
- Establish and manage a network of Italian influencers and brand ambassadors.
- Ensure our communication feels truly local and culturally relevant.
- Help accelerate VEGDOG's growth and brand awareness in Italy.
- Bring valuable market insights that influence marketing, content and commercial decisions.
What you should bring with you:
- Native Italian speaker.
- Excellent written communication skills and strong understanding of Italian social media culture.
- Good English skills; German is a plus.
- Strong interest in social media, influencer marketing and digital marketing.
- Creative mindset combined with an analytical approach.
- Comfortable working independently and taking ownership of projects.
- Organized, proactive and detail-oriented.
- Passion for pets and animal welfare is a strong advantage.
- First experience with Instagram, TikTok, influencer management or content creation is a plus.
Why VEGDOG?
- You’ll be part of a consumer goods revolution and can play a significant role in this transformation.
- Dogs are very welcome both in the office and at joint meetings.
- A motivated team working together on a meaningful mission.
- Hands-on experience in international D2C and e-commerce marketing.
- Direct responsibility from day one.
- Exposure to social media, influencer marketing, localization and international expansion.
- Close collaboration with experienced marketing and commercial teams.
- The opportunity to make a visible impact on the growth of a fast-growing consumer brand.