Company

The Estée Lauder Companies group is one of the world's leading manufacturers and marketers of prestige beauty, make-up, fragrance and hair care products.

Present in 150 countries through directly-operated boutiques, perfumeries, department stores, specialized outlets and e-commerce, the Group owns nearly 30 brands, 13 of which are distributed in France, including MAC Cosmetics, Bobbi Brown, Estée Lauder, Tom Ford, Jo Malone, Clinique, Crème de la Mer, Le Labo, Darphin, TooFaced and Frederic Malle.

The Group employs 46,000 people worldwide, including around 800 in France.

Darphin. Guided by the pioneering spirit of a French kinesitherapist who transferred his knowledge of the Human anatomy and the morphology of aging to the skin, Darphin aims to develop advanced treatments to deliver transformative results.  Informed by more than 65 years of expertise, our scientists draw upon this deep knowledge of the skin to design powerful formulas that deliver actives where they can exert their full potential.

Lab Series. With over 30 years of cutting-edge science expertise in men's skin physiology, Lab Series delivers targeted, science-backed solutions that truly work for men, for optimal results. Our unique formulations tackle men's specific concerns, combining advanced technologies, textures and optimal concentrations of ingredients for the best absorption and strongest impact on men's skin. Lab Series offers targeted solutions to every man's skin type and need: from cleansing, hydration, to protection and well-aging.

Job Description

This 6-month internship is designed to support key global marketing initiatives for Darphin and Lab Series. As the Go To Market apprentice, you will focus on the following key areas: Brand Digital Marketing & CRM (product copy & storytelling, digital campaigns, paid media, CRM activations), 360 Activations (bringing new product launches to market & reactivating the existing portfolio) and Paid Media Support. You will report to the Global Commercial Innovation Marketing Manager in the GTM team.

Very organized, you will help manage all project timelines and deliverables, from the concept to final delivery and activation strategy, embracing both big picture objectives and follow through on details. You will have the opportunity to work closely with all global partners (regions and affiliates) and internal groups (Brand & Product Marketing, Digital Marketing, Education, Finance & Creative, etc.), providing you with high exposure to the numerous facets of working within a brand.

Limited Editions Project Development (sets, GWP, samples, collaterals) :
Propose and ideate on brand development opportunities
Research, benchmark and propose ideas related to limited editions and help lead the development from beginning to end.
Support the evaluation of project feasibility through the analysis of COGS, margin structures, and overall profitability for sets.
Assist in project management & creative briefs for campaigns, sets and limited editions

360 Marketing Project Management :
360 competitive benchmarking & analysis (Activations strategies, 360 Campaigns, Visual Merchandising, Instore experiences, Social … in the overall Luxury and Beauty industry) / Best practices identification
Support in the design of all the Consumer Marketing presentations, to be shared with the top management, regional and markets teams

Internal & International Coordination:
Ensure strong relationships with regions and markets from a Global standpoint. Project management & follow up to gather:
all the Marketing’s departments documents (strategies, guidelines, ad hoc material…) at a Global level
all the markets’ requests/needs, to make sure Global teams address these
Help to coordinate the different Brands departments, specifically Marketing and Creative, to ensure smooth communication in between, to address respective needs at a Global level (Content & Assets lists, processes standardization and documentation formalization…)

Online / E-commerce:
Brief the creative team and the product marketing team to develop brand assets for our e-commerce sites and online campaigns (Holiday, Valentine’s Day, etc), and develop new, engaging, and conversion-oriented content for our digital platforms.
Follow up with markets on the implementation of global visuals on their platforms.
Oversee the development of new CRM assets to improve the online customer journey and increase customer loyalty.
Manage e-commerce projects to support key traffic moments with landing pages and animated content across all channels.

Profile

University Degree or equivalent in Marketing or Business;
Minimum 2 6-month internships completed with previous experience in Product Marketing, Operational Marketing or GTM in the Beauty, Luxury, Hospitality, Home or Fashion Industries is desired;
Perfectly fluent in French and in English (minimum A level in both);
Ability to handle a multitude of projects in fast-paced environment, flexibility in ways of working – adaptable;
Analytical, resourceful, autonomous, and proactive attitude, follow through on projects owned;
Should demonstrate a passion and knowledge for the Beauty business; be keenly aware of market trends, brands & new innovations;
Possess excellent oral and written communication, creative and computer skills;
Be a team player, able to build strong relationships with cross-functional and affiliate teams.

Benefits