Care for skin - care for people

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

About the Role

We are looking for a passionate and proactive Marketing Intern to join the NIVEA Analytics & Men Category team. This internship offers a unique opportunity to gain hands-on experience in brand management within one of the world's leading skincare brands. As a Marketing Intern, you will support the team in the development and execution of marketing plans, product launches, consumer campaigns, and business analysis, while working closely with cross-functional teams across the organization.

Key Responsibilities

Brand Management Support
• Assist in the execution of the annual brand plan and marketing initiatives.
• Support the development and launch of new products and innovations.
• Coordinate packaging, artwork, and communication materials.
• Prepare presentations and recommendations for internal stakeholders.
Consumer & Market Analysis
• Monitor market trends, consumer insights, and competitor activities.
• Analyze sales performance, market share, and category dynamics.
• Support the preparation of business reviews and performance reports.
• Identify growth opportunities and contribute to action plans.
Campaign & Communication Execution
• Support the implementation of 360° marketing campaigns across TV, digital, social media, influencer marketing, and point of sale.
• Coordinate with creative, media, PR, and digital agencies.
• Track campaign performance and consolidate results.
Cross-Functional Collaboration
• Work closely with Sales, Trade Marketing, E-Commerce, Supply Chain, Finance, and Regional Marketing teams.
• Support budget tracking and administrative processes.
• Assist in coordinating projects with international and local stakeholders.