ARE YOU READY TO CRAFT THE FUTURE OF FRAGRANCE? 

BRANDSTORM 2026 IS HERE!

Get ready to dive into the future of beauty innovation! L'Oréal Brandstorm 2026 is officially here, inviting bright minds from around the globe to participate in The Biggest Youth Innovation Competition Worldwide!

This year, we're challenging you to embark on an exhilarating mission in partnership with the prestigious L'Oréal Luxe Division: "Craft the Future of Luxury Fragrance." It's your chance to transcend traditional perfumery and reimagine how consumers connect with scent.

Your journey will involve:

• Deep diving into luxury fragrance savoir-faire: From new accords to surprising ingredients, we want you to rethink scent creation.
• Harnessing cutting-edge technology & science: Integrate data, AI, digital tools, and augmented reality to create unforgettable experiences.
• Building with purpose: Ensure your innovations are inclusive and sustainable, contributing to a more mindful beauty future.

Prepare to present your groundbreaking vision through a 3-slide pitch and a dynamic 3-minute video. This is more than a competition; it's a launchpad for your ideas to make a real impact on the world of luxury beauty.

Join L'Oréal Brandstorm 2026 and help us shape the next chapter of fragrance. Your creativity, innovation, and passion could redefine an entire industry!

This is a competition for students and young professionals residing in the Nordic countries. If you are on an exchange, please pick the country you are currently studying in (Denmark/Sweden/Norway/Finland).