About Us
TP-Link is a global leader in networking products and solutions, specializing in LAN, WAN, Wi-Fi and related connectivity technologies. Renowned for the reliability and innovation of its products, TP-Link serves customers in more than 170 countries and regions worldwide.
About the Role
As a Product Specialist covering E-Commerce and Retail channels, you will play a key role in managing the product lifecycle, from market opportunity assessment and product validation to go-to-market execution, product improvement and lifecycle management.
Acting as a bridge between local business teams and TP-Link’s headquarters, you will analyze market trends, customer feedback and competitive developments to identify product opportunities, improve product competitiveness and ensure successful product launches in the French market.
You will work closely with Sales, Marketing, E-Commerce, Retail, Customer Service, After-Sales Operations and HQ Product and R&D teams to align local market needs with product development and business objectives.
Key Responsibilities
1. Product Opportunity Assessment & Market Intelligence
- Assess market opportunities for new products under consideration by HQ, evaluating their potential for development and commercial success.
- Evaluate existing HQ products to determine their suitability for introduction into the French market, taking into account local market needs, customer expectations and channel requirements.
- Continuously monitor competitor product launches, market positioning, pricing trends and competitive strategies across E-Commerce and Retail channels.
- Analyze market data and customer insights to identify growth opportunities and support product portfolio decisions.
2. Product Validation & Regulatory Compliance
- Coordinate local product validation and beta testing to assess product performance, usability and suitability for the French market.
- Collect, analyze and document issues identified during testing, and work with HQ Product and R&D teams to drive corrective actions and product improvements.
- Monitor applicable EU and French regulatory requirements and coordinate with relevant internal teams to ensure products meet the necessary compliance requirements before launch.
3. Product Go-to-Market (GTM) & Launch Execution
- Define product positioning, target audiences, usage scenarios, key selling points and channel strategies for the French market.
- Conduct competitor benchmarking and identify product differentiators to strengthen market positioning.
- Review and validate product launch materials, including marketing videos, communication materials, product descriptions and E-Commerce product pages.
- Develop product pricing recommendations based on market trends, competitor pricing, channel requirements and business objectives.
- Coordinate the launch timing of key product models and work with relevant teams to ensure launch readiness.
- Support the preparation of product information and preliminary listing materials required by Retail and E-Commerce partners.
4. Product Improvement & After-Sales Case Management
- Collect and analyze product feedback from multiple sources, including negative Amazon reviews, after-sales feedback, local forums, media reports and frontline business teams.
- Identify underlying product issues and root causes, distinguishing functional defects, usability issues, scenario-specific limitations and other product experience gaps.
- Manage after-sales cases throughout the resolution process, including case documentation, issue classification, progress tracking, result verification and final closure.
- Translate customer feedback and recurring issues into actionable product improvement proposals, and collaborate with HQ Product and R&D teams to drive solutions.
- Monitor the effectiveness of product updates, verify corrective actions and track the recurrence of previously identified issues.
5. Product Lifecycle Management
- Monitor product lifecycles across the portfolio, including product launches, version updates, transitions and end-of-life stages.
- Coordinate with relevant teams and distribution channels to facilitate timely transitions to new product versions and minimize disruption to sales activities.
- Maintain visibility on product availability, version changes and lifecycle milestones to support channel planning and product portfolio management.
6. Product Enablement & Cross-functional Collaboration
- Deliver product training to category managers and Sales teams to ensure a thorough understanding of product features, use cases, positioning and competitive advantages.
- Support product onboarding for new colleagues by providing relevant product knowledge, documentation and training materials.
- Facilitate alignment between local business teams and HQ Product and R&D teams on product roadmaps, market requirements and development priorities.
- Develop and maintain product documentation, frequently asked questions, troubleshooting guidelines and knowledge-sharing materials to strengthen internal product expertise.
Candidate Profile
- Bachelor’s or Master’s degree in in Computer Science, Electronic Information, Engineering or other related fields, fresh graduates are preferred.
- Strong analytical and problem-solving skills, with the ability to interpret market data, customer feedback and product performance information.
- Good understanding of E-Commerce and/or Retail business environments; an interest in networking products and technology is an advantage.
- Strong customer orientation and the ability to translate market needs into actionable product recommendations.
- Excellent communication, coordination and project management skills, with the ability to collaborate effectively with cross-functional teams and international HQ stakeholders.
- Proactive, detail-oriented and results-driven, with the ability to manage multiple priorities and follow projects through to completion.
- Good command of English, both written and spoken, to communicate effectively with international teams. French proficiency is required for understanding local market feedback and collaborating with French-speaking stakeholders.
We Offer
Joining TP-Link means taking on a stimulating role within an international company, working on innovative products and technologies.
- Permanent contract (CDI)
- Career development opportunities
- Ongoing training and skills development
- Competitive compensation package, including fixed salary and performance-related bonus
- One day of remote working per week
- Swile meal voucher card (€9 per working day)
