Making Education Affordable

Company type



Communication / Advertising


BeCentral (Kantersteen 10), Brussels

News (3)

  • Other

    How Students Prioritize Sustainability in Company Values

    Introduction In an era where environmental and social consciousness is on the rise, understanding the preferences and perspectives of the younger generations is vital for businesses aiming to stay relevant and responsible. Recent research conducted into the attitudes of Belgian students towards sustainable business practices, revealed exciting possibilities and insights that could reshape the way companies engage with this demographic. Sustainability Engagement and Student Preferences 75.2% of students prefer to engage with businesses that are active in sustainability The research uncovered a strong link between a positive business image and sustainability engagement, with a notable 72.9% of students expressing a more favorable view of companies engaged in sustainability. What's even more compelling is that a significant 75.2% of all respondents hold a strong preference for engaging with companies actively involved in sustainable practices. Consumer Choices When it comes to consumption, a substantial 75.1% of respondents indicated a preference for environmentally-friendly products. Surprisingly, only a marginal 4.7% expressed a preference for non-environmentally friendly products, underlining a clear consumer shift towards eco-friendly choices. Employment Preferences Beyond consumer choices, sustainability considerations significantly influence the employment landscape. A solid 53.7% of students express a preference for companies promoting sustainability. This dual focus on both consumer and employment preferences emphasizes the integral role sustainability plays in shaping perceptions among the student demographic. The Importance of Advertising Sustainable Practices The study highlights the importance of companies actively communicating their sustainability initiatives. A staggering 63.6% of students rely on company websites, and 31.6% turn to social media to inform themselves about a company’s sustainable practices. This signifies that businesses must not only adopt sustainable practices but also effectively communicate them through digital platforms. Importance of Sustainability for Students Consumer Choices Reinforced The findings echo the growing significance of environmental and social responsibility in influencing consumer behavior. A significant 69.6% of students consider sustainability a crucial factor in their daily lives, underscoring the increasing importance of eco-conscious choices. Pillars of Sustainability When presented with the three pillars of sustainability, that is Social, Environmental, and Economical values, a majority of (55.9%) selected Environmental Sustainability as the dominant pillar, reinforcing the notion that students are particularly attuned to ecological considerations. Conclusion As we navigate the complexities of the modern business landscape, it's evident that sustainability is not just a buzzword but a decisive factor shaping the preferences of the next generation. The research reveals that students express a clear inclination towards purchasing environmentally friendly products and brands, illuminating the need for businesses to prioritize sustainable offerings to capture the younger market. Furthermore, a significant portion of students expressed a distinct preference for working with companies that are actively engaged in sustainable practices. For businesses aiming to attract top young talent, it is important to embed sustainability into their corporate DNA to become employers of choice among the environmentally conscious workforce. Finally, the study underscores the importance of effective communication about sustainability practices. A considerable majority of students relying on digital platforms to gather information about a company's sustainability initiatives. Therefore, businesses not only need to adopt sustainable practices but also proactively communicate them through different media channels, ensuring that their commitment to sustainability resonates with the target audience. Understanding and incorporating sustainable practices is not merely a choice but a strategic imperative. This study provides valuable insights for businesses, urging them to align with the values and preferences of the upcoming generation of consumers and professionals in Belgium. It's time to embrace sustainability not just as a corporate responsibility but as a key driver of success in a world where conscious choices matter more than ever.  

  • Other

    Unleash Your Study Superpowers

    Welcome to the era of studying made fun! As we kick off the 2023 summer exam sesh, it's time to revolutionize the way we approach learning. Say goodbye to boring routines and welcome fun study techniques that will unleash your inner study superhero. In this article, we'll explore the most enjoyable and effective ways to study, so you can achieve your academic goals while having a great time. The dynamic duo: Paper and digital study combo In the age of digital advancements, why choose between paper and digital when you can have the best of both worlds? Combine the hands-on experience of studying with paper and the interactive features of digital tools to create a powerful study combination! Start by using traditional paper materials like textbooks and notebooks to write down key concepts, draw diagrams, and brainstorm ideas. Let your creativity flow as you engage with the material physically. Then, leverage the power of digital resources to enhance your learning. Scan your handwritten notes using apps that convert them into searchable digital files. Use annotation tools on PDFs or e-books to highlight important passages and add virtual sticky notes. Access online platforms that offer interactive quizzes, flashcards, and educational videos to reinforce your understanding. By combining paper and digital studying, you benefit from the strengths of each medium. The act of writing by hand boosts memory retention, while digital tools provide organization, searchability, and interactive learning experiences. This dynamic duo will supercharge your study sessions and take your comprehension to new heights. Remember, the key is to find the perfect balance that suits your learning style. Experiment with different techniques until you discover the optimal fusion of paper and digital studying that unleashes your true potential. Gamify your learning adventure Who said studying can't be as exciting as a video game? Transform your study sessions into captivating quests by gamifying your learning experience. Create a point system, earn badges for completing tasks, and challenge yourself to level up your knowledge. Explore educational apps and platforms that offer interactive games and quizzes to reinforce concepts. Get ready to unlock achievements and become the ultimate study champion! Study fiesta: Get active and party with learning! Who needs passive learning when you can have a study fiesta? Say goodbye to boring textbooks and hello to exciting engagement! Instead of just reading, join discussions, form study groups, or jump into online forums. Experience hands-on activities, experiments, and simulations that bring learning to life. Active learning boosts comprehension and critical thinking skills. So, let's turn up the energy, gather your study crew, and party with knowledge! Take Study Breaks that spark joy When the going gets tough, it's time for a study break that brings a smile to your face. Plan energizing breaks filled with activities you love. Dance to your favourite tunes, have a mini karaoke session, practice yoga poses, or indulge in a quick game of basketball. These breaks will refresh your mind and boost your motivation and productivity when you return to studying. Remember, joy is a secret ingredient for successful learning! Celebrate milestones and achievements Every milestone in your academic journey deserves a celebration! Set mini-goals along the way and reward yourself when you achieve them. Treat yourself to your favourite snack, plan a movie night with friends, or indulge in a hobby you love. By acknowledging your progress and celebrating achievements, you infuse your study experience with positivity and motivation. Welcome to the study revolution of 2023! Unleash your study superpowers with fun and effective techniques. Whether it's combining paper and digital studying, gamifying your learning adventure, embracing active study fiestas, enjoying joyful study breaks, or celebrating milestones, these strategies will transform your study sessions into exciting and impactful experiences. Get ready to conquer your academic goals and make 2023 a year of triumph and learning like never before!

  • Other

    Why should brands stop advertising in traditional media? An Eye-Tracking Study

    Are you ready to hear more about this exciting new study? Let's dive into the details! The eye-tracking study conducted by a student of the Vrije Universiteit Brussel (VUB) with the help of Sapience aimed to compare the effectiveness of advertising in Zerocopy prints to advertising in the most popular student magazine in Belgium. The study involved 20 students between the ages of 18 and 23, who were given two reading materials: a psychology summary printed with Zerocopy and an issue from the most popular student magazine, each containing 5 pages with identical ads. Using eye-tracking glasses, the study measured the eye movements and time spent by participants on the ads in each reading material. Afterward, the participants also completed a survey that assessed the ads' impact in terms of brand recall and attitude. The results of the study were clear: ads in Zerocopy prints were significantly more effective than the same ads in the student magazine. The study found that students were 151% more fixated on the ads in Zerocopy prints than the same ads in the student magazine. This means that students were much more interested in the ads featured in Zerocopy prints and spent more time looking at them. But it doesn't stop there. The study also found that ads in the Zerocopy prints had a 229% increase in the number of ad revisits compared to the student magazine, showing that the students were more likely to revisit the ads in Zerocopy prints and spend more time reading them. The study also looked at which ads in the Zerocopy prints were the most effective. The results showed that the .be banner ad and the LM full-page ad received the most attention from students. This information can be valuable for advertisers who want to make sure their ads are being seen and remembered by the student demographic. The study's results have important implications for advertisers looking to reach the student population in Belgium. With ads that capture students' attention and keep them engaged, Zerocopy prints can be a powerful tool for reaching this demographic. In conclusion, the eye-tracking study conducted by the Vrije Universiteit Brussel (VUB) with the help of Sapience has demonstrated that advertising in Zerocopy prints is significantly more effective than advertising in traditional student magazines in Belgium. With students showing more attention and interest in these ads, Zerocopy prints offer a unique and effective way for advertisers to reach the students.