Sales engineers (sometimes known as business engineers) are technicians who specialise in selling a range of products or services. Their number one mission? To stand out from the competition!
Fun fact
The lower the price, the higher the sales, right? It’s not quite that simple. Research from the University of Basel in Switzerland shows that people will believe average-quality wine tastes much better – as long as you increase the price of it! Professional wine taster scores even go up by 20%. But then it becomes a question of ethics: with a higher price tag, buyers tend to expect a higher quality product.
Hard skills
Soft skills
Is this description useful?