Online community manager

Twitter, 14 July 2022. A fashion account tweets a picture of an ankle-length coat with an obscene amount of pockets. In response... @Ryanair: Don’t even think about it. Proof, if it were needed, that it’s community managers who set the tone, drive engagement, and even make people smile along the way.

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Fun fact

“In Georges Moustaki, we’ve lost one of the last living legends, artists and poets! His greatest successes were at Universal! RIP”. The words of Pascal Nègre, CEO of Universal Music at the time, proving that not everyone has the skills to be a good online community manager, with many accusing him of shoehorning his Universal brand into a tribute just to gain some free publicity #CommsFails.

Skills

Hard skills

  • Use communication techniques
  • Brand marketing techniques
  • Online moderation techniques
  • Project management
  • Design information system
  • Web analytics
  • Communicate with media
  • Editorial standards

Soft skills

  • Active listening
  • Written communication
  • Social perception

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