For any company hoping to conquer new markets, country managers play a key role. They’re responsible for launching, developing and monitoring the sale of products and services abroad.

Fun fact
Are you imposing your own point of view or seeking consensus? It all depends on the culture. Each country has its own ways of doing things, which need to be carefully studied if you have any intention of settling there or leading local teams! The Thomas-Kilmann matrix sets out five major styles of conflict management spread along the assertiveness/cooperation axis: collaborating, competing, avoiding, accommodating, and – finally – compromising. Phew!
Hard skills
Soft skills
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