Brand manager

Nike, Apple, Samsung, Dior... brands are everywhere you look. And given we all instantly know what brands do and represent, it’s no secret, they owe it all to excellent brand managers!

  • Starting salary (per month)-
  • Job ads595

Fun fact

Most people would agree that the name of a brand can affect how it’s perceived... and the stories behind brand names are often surprising. Adidas, for example, is named after the company’s founder, Adolf (“Adi”) Dassler. Ikea took the initials of its founder (Ingvar Kamprad), as well as the place he grew up (Elmtaryd Agunnaryd). As for Philadelphia cheese, it was actually invented in New York, and has never been produced in Philadelphia. But in the 1880s, this famous town in Pennsylvania was renowned for the quality of its dairy products, so... why not jump on the bandwagon!

Skills

Hard skills

  • Project management
  • Customer insight
  • Commercial law
  • Use office systems
  • Statistics
  • Sales promotion techniques

Soft skills

  • Persuasion and inspiration
  • Social perception
  • Vision and Ideation

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