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Chief marketing officer

Fine strategists, marketing directors (or CMOs, from chief marketing officer) are the figureheads of any marketing operation. They inject a coherent strategy into their company’s growth policy.

  • Starting salary (per month)-
  • Job ads19

Fun fact

Some marketing campaigns are so successful they remain etched on our memories forever. Remember personalised Coca-Cola bottles and the campaign dubbed “share a Coca-Cola with...”, a marketing drive that saw the brand address consumers directly using their first names? In fact, 150 of the most common first names were printed on bottles and placed on shelves. If you want to get someone’s attention, you have to admit, there’s nothing quite like calling them by their name!

Skills

Hard skills

  • Business intelligence
  • Project management
  • Management skills
  • Customer insight
  • Digital marketing techniques
  • Commercial law
  • Statistics

Soft skills

  • Persuasion and inspiration
  • Collective contribution
  • Logical reasoning

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