Communications directors organise the entire communications strategy for their company, institution or organisation. They play with the public’s unconscious mind to get them to identify with a brand, name or idea.

Fun fact
In 2009, Tourism Queensland launched an international communications campaign to promote “the best job in the world”: caretaker on an island in the Great Barrier Reef in Australia. The result? 34,000 applications from 200 countries, plus free advertising worldwide... now that’s good comms!
Hard skills
Soft skills
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