Often referred to simply by their somewhat enigmatic acronym, CRMs (or customer relationship managers) are absolutely vital to their company’s success.

Fun fact
To retain customers, companies do their very best to improve the customer experience. And while 71% of consumers say companies were patient and empathetic during the COVID-19 pandemic, more research found that only 15% of consumers believe brands when they say they offer personalised experiences. There’s still a long way to go... but thanks to new technologies, everything (or almost everything) is possible!
Hard skills
Soft skills
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