Where finance, marketing and communications meet, fundraising managers (or simply fundraisers) have to be keen strategists, because money doesn’t grow on trees nowadays, you know.

Fun fact
There are many ways to fundraise, whether it’s eating a cactus, camping on each of Scotland’s 162 islands, running a marathon with a fridge strapped to your back... but in April 2020, Captain Sir Tom Moore set himself a challenge: to make 100 round trips of his garden using his Zimmer frame, hoping to complete the challenge in time for his one hundredth birthday. In just a few weeks, he raised over £32 million for the NHS as he captured the hearts of the nation during the first COVID lockdown.
Hard skills
Soft skills
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