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Search engine optimisation expert

SEO – or search engine optimisation – is the art of getting websites to the top of search results. The number one goal of an SEO specialist is to make their clients’ websites more visible.

  • Starting salary (per month)-
  • Job ads3

Fun fact

Did you know that the little information boxes that often appear when you google something are based on a giant database known as the Google Knowledge Graph? This graph aggregates information from a number of difference sources, including Wikipedia, and provides structured summaries of the topic of your search, whether that’s a person, company, place, artist, or even a historical event. It’s also the graphs that prompt answers from voice assistants. In 2020, the Google Knowledge Graph contained 500 billion facts on 5 billion different entities!

Skills

Hard skills

  • Survey techniques
  • Sociology
  • Project management
  • Enhance website visibility
  • Perform online data analysis
  • Digital marketing techniques

Soft skills

  • Identification of Consequences
  • Collective contribution
  • Oral expression

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