SEO – or search engine optimisation – is the art of getting websites to the top of search results. The number one goal of an SEO specialist is to make their clients’ websites more visible.
Fun fact
Did you know that the little information boxes that often appear when you google something are based on a giant database known as the Google Knowledge Graph? This graph aggregates information from a number of difference sources, including Wikipedia, and provides structured summaries of the topic of your search, whether that’s a person, company, place, artist, or even a historical event. It’s also the graphs that prompt answers from voice assistants. In 2020, the Google Knowledge Graph contained 500 billion facts on 5 billion different entities!
Hard skills
Soft skills
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