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Strategic planning manager

Within companies or advertising agencies, strategic planning directors hold a visionary role in the process to develop communication strategies for a product, service or brand.

  • Starting salary (per month)-
  • Job ads283

Fun fact

In the 2000s, Dove made a splash with their Campaign for Real Beauty advertising push. The brief couldn’t have been simpler – putting “real women” in the spotlight to renew the link between the brand and its customers. The result? Sales shot up by 700%. And still to this day, Dove is associated with the idea of “natural beauty”.

Skills

Hard skills

  • Survey techniques
  • Sociology
  • Management skills
  • Marketing mix
  • Statistics

Soft skills

  • Self-adjustment
  • Social perception
  • Vision and Ideation

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