Avery Dennison

We are thrilled to see our collab with London-based label Paolina Russo featured in Vogue Business, highlighting the fusion of nostalgic aesthetics and forward-thinking tech to tell deeper stories and connect consumers in new ways.

We designed intricate wool and woven badges, which were a key feature of Paolina Russo’s AW26 runway show at Copenhagen Fashion Week.

This isn't just about embellishment, it’s about connection. One of the signature badges incorporates NFC technology, turning the physical garments into an interactive storytelling platform. A simple tap of the badge transforms the garment into a living portal, instantly connecting the wearer to the universe of Paolina Russo. This seamless digital connection encourages sales by providing consumers with immediate access to all the collections.

At Avery Dennison, we are proud to work with visionary designers to bring their concepts to life and bridge the gap between shared memories and the digital future.

Read the full story in Vogue Business: https://avydn.co/49PTrdz