Symrise

From New York to Seoul, Berlin to São Paulo, run clubs are transforming fitness into a space for belonging, creativity, and culture.

According to Strava, 58% of runners say they’ve made new friends through fitness groups, and one in five Gen Z runners has even dated someone they met at a run club. These communities are reframing running as a source of connection — whether through DJ-led post-run parties, mindfulness-inspired routes, or environmental missions.

Across continents, run clubs are evolving into hubs for collective wellness, self-expression, and social impact, creating new opportunities for brands to innovate around scent, skincare, hydration, and recovery rituals that move with the body.

Explore how the rise of social running is shaping the next wave of lifestyle innovation in our latest blog.
🔗 Read the full story: https://bit.ly/4rqbIoK