Barilla Group

🔬🍝 The future of food innovation starts now!

Last november we unveiled our new #Barilla Innovation Technology Experience (BITE) in Parma: a 14,000 square meters hub where research, technology, and collaboration come together to shape the future of our pasta, sauces, and bakery products.

BITE is now an open space for the world, a place to see, touch, and understand how ideas become high-quality food, driven by people’s evolving needs. Throughout the inauguration day, national and local institutions, academic and research partners, stakeholders, and media joined us to celebrate this milestone, tour the facility, and take part in a TEDx-powered conversation on the future of agrifood and open innovation.

Thank you to everyone who  helped bring BITE to life. Now, over 200 experts, including food technologists, researchers, engineers, designers, and chefs, begin their journey side by side, blending tradition and technology to craft tomorrow’s products with quality, creativity, and sustainability at heart.