AB InBev Europe

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Bedrijfstype

Groot bedrijf


Sector

FMCG


Hoofdkantoor

Brouwerijplein 1, 3000 Leuven, Belgium

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OUR NEW BECK’S UNFILTERED

Beck's in its most original and natural form: OUR NEW BECK’S UNFILTERED

 In February 2021 Beck's will launch a naturally cloudy and unfiltered Beck's Pils in Germany. As with the original Beck's brewing process of 1873, Beck's Unfiltered is not filtrated. The result is a naturally cloudy, fine-beaded Pils with a balanced taste: smooth and refreshing. Brewed traditionally, according to the German purity law and only with natural ingredients.

This makes Beck's Unfiltered a Beck's in its most original and natural form.

Not only the brewing process and taste of the new Beck's Unfiltered reminds of Beck's great history, so does the design of the sixpack with the familiar symbol of the brand: The iconic Alexander von Humboldt II. Since the 1980s, the ship and its remarkable green sails symbolized the Beck's brand and the feeling of adventure and freedom.

Congratulations to the team for getting us to this point, look forward to seeing this hit our stores and pubs next year and toasting 2021 with a Becks Unfiltered. Susanne Koop Pieter-Jan Passchier Michel Pepa Benoit Bronckart Christophe Stevens