
Flexibility is the New First-Class Delivery: Why Retailers Must Adopt Real-Time Parcel Control
What if fast delivery is no longer enough? 71% of shoppers demand the ability to reroute their e-commerce parcels mid-delivery. For electronics, this jumps to 77%. Our new report reveals a critical gap between consumer expectation and service. The good news: Intelligent label technology, including RFID and Passive BLE, makes this control possible today. As Professor Gino van Ossel of Vlerick Business School emphasizes, "predictability is the new speed". Consumers who don't feel in control won't return, making this more than just a cost issue: it's about creating trust. Failed deliveries alone cost approximately $17.20 per attempt and reduce customer retention. Are you giving your customers the control they need to keep them coming back? https://avydn.co/3LGaUeJ







