BYREDO is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. Our creativity is led by emotions, expressing a limitless brand universe.
We are reinventing the world of luxury through a new approach, by connecting with people. This reinvention comes in categories and products of various forms, embodying the power of self-expression - from iconic Fragrance to vibrant Makeup or unexpected Byproduct.
More about Ben Gorham:
A native Swede, Ben Gorham grew up in Toronto, New York, and Stockholm. He graduated from Stockholm’s Institute of Art with a degree in Fine Arts, but a chance meeting with perfumer Pierre Wulff convinced him that he’d rather create fragrances than paintings. With no formal training in the field, Gorham sought out the services of world-renowned perfumers Olivia Giacobetti and Jerôme Epinette.
Born from memories and a desire to trigger emotions, BYREDO fragrances such as Bal d’Afrique and Gypsy Water have gained cult followings around the world. BYREDO has pivoted into category extensions in Makeup, Leather goods, and Accessories. As an outsider in the beauty industry, Ben is somewhat of an anomaly and has been recognized for his unique portrayal of beauty and connection to fashion and art.