We’re the newest thing you’ve known all along. What’s the secret to keeping a century-old brand fresh? Our mission. Converse is empowering today’s daring spirit of youth by celebrating freedom of expression through individuals and their movement(s). Today, youth demand more. We constantly evolve to think and behave in new ways to ensure we continue to stand for creativity, rebellion, and daring spirit for the next 100 years. Converse is a place to explore potential, break barriers and push out the edges of what can be.