Carrefour accelerates rich media strategy with NIQ Brandbank
Belgium, 3rd July, Carrefour, one of the largest retailers in the Benelux region, announced its collaboration with NIQ Brandbank to amplify their product pages with enhanced product content across Carrefour.be. As part of this, NIQ Brandbank will be the official provider, enabling Carrefour’s suppliers to build world class dynamic product pages at the touch of a button, maximising the opportunity for higher conversions and increased sales.
With rich content increasingly being considered as a huge differentiator online, and driving sales by up to 10%, Carrefour recognised the need to accelerate their rich content strategy to meet the evolving needs of shoppers.
NIQ Brandbank technologies will provide incremental value to the industry, and this collaboration is the perfect example of harmonisation between a leading retailer and a content provider, both working together to enhance and accelerate the rich content creation management and distribution, offering to go above and beyond the basic back of pack product information.
Carrefour’s suppliers can now unlock the opportunity to elevate the online shopping experience by exhibiting their products to the highest level, utilising feature sets and video. In turn, this will ultimately lead to increased shopper engagement, improved search engine optimisation, and a shortened path to purchase as the overall online shopping experience improves.
Vivian Mosselmans, Director Media Agency, Data Valorization, Merchant Services & Sponsoring from Carrefour commented, “Further to improving the online shopping experience for our customers, Carrefour is launching a rich media solution with NIQ Brandbank. This experience enriched with quality product content provided by our suppliers’ marketing teams enables brands to recruit new shoppers and increase product sales by up to 10%. Join the programme and you too can quickly reap the rewards of your investment.”
Sean Roberts, Western Europe Retail Director from NIQ Brandbank commented, “Online content plays a crucial role in supporting both in-store and online shopping experiences and Carrefour is committed to providing manufacturers the best possible ability to enhance and elevate product information online. Giving shoppers the opportunity to engage with products as they would be instore and learning more about products before making purchases online or offline. In a world where digital information supports decision making and ultimately product purchases, we are proud to collaborate with Carrefour to ensure their shoppers enjoy a seamless rich shopping experience using our rich media solution.”
To learn more about maximising your opportunities on your product pages, please contact [email protected] or +32 (0)2 778 71 12.