The House of Dior stepped into the light on February 12, 1947. From its first Haute Couture collection arose a new triumphant femininity called the New Look. To escort these avant-garde silhouettes, Christian Dior had the perfumer Paul Vacher create a modern and sophisticated fragrance: Miss Dior. "Make me a fragrance that smells like love," he asked.
In just ten years, from 1947 to 1957, Christian Dior would revolutionize the codes of elegance and femininity, designing collections as dreams and enchantments. The would-be architect offered women his vision of beauty through elegant silhouettes, ultimately becoming synonymous with French luxury throughout the world.
Today, this visionary spirit continues to be expressed within two distinct but complementary entities: Parfums Christian Dior (Fragrance, Makeup, Skincare) and Christian Dior Couture (Haute Couture, Ready-to-Wear, Leather Goods, Shoes, Accessories, Jewelry, Timepieces).
- Since Miss Dior, the success of Dior fragrances has not wavered, thanks in part to their sphere of influence and the use of noble materials. To date, Dior has created more than 60 fragrances. Since October 2021, the French creator Francis Kurkdjian has succeeded François Demachy as Perfume Creation Director. He will lead the creation of the Maison’s fragrances as he is considered as one of the main key players in the world of fragrances today.
- Today more than ever, Dior makeup is considered the ultimate luxury, inspired by the world of Dior haute couture. The colors, textures, and effects are constantly being reinvented thanks to the scientific research, innovation, and creativity of the Dior teams. The encounter between Peter Philips and the House of Dior was self-evident due to their shared passion for beauty, elegance, and innovation. As the Creative and Image Director of Dior Makeup since 2014, Peter Philips uses his passion to design the Dior products of tomorrow and create the perfect look for each season.
- "Making women not only more beautiful but also happier," Dior offers exceptional beauty results. For more than 50 years, Dior's expertise has been based on three pillars: Research, Floral Science, and the Art of Formulation. Our Dior skincare experts work in four research centers worldwide and specialize in more than 25 disciplines. The House of Dior has seven Dior gardens throughout the world to ensure that the flowers used in our products are grown in harmony with nature.