DIOR
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LVMH ‘Dream Garden’ Pavilion at Viva Technology, Where Technology, Craftsmanship, Creativity, and Sustainability Converge.
At Dior, we are committed to innovation.
On the occasion of the 8th edition of Viva Technology, the LVMH Group celebrated its innovations in technology & AI by unveiling the grand winner of the #LVMHInnovationAward and showcasing the LVMH ‘Dream Garden’ pavilion, featuring the Christian Dior Couture booth. This unique pavilion offers a journey into the heart of innovation at the Group, where technology, craftsmanship, creativity, and sustainability converge.
For the first time, the trophies presented for the #LVMHInnovationAward were created with support from GenAI. Designed by the Visual Merchandising team of Christian Dior Couture led by Luca Albero the trophies took inspiration from the LVMH ‘Dream Garden’ concept. AI played a significant role at each stage of the creative process, blending human creativity with technological innovation. Each trophy, with its unique iridescent colors, celebrates the exceptional craftsmanship of Murano glass blowers.
Christian Dior Couture also set the tone within the ‘Dream Garden’ pavilion. Exquisitely worked models and vast screens came alive to show the multiple ways AI & GenAI are being deployed to elevate our iconic products, create display windows, anticipate logistics flows, perform visual searches, personalize products and client experience to enrich the #DreamInDior experience at every step of the way.
To discover IT, Data & Digital opportunities at Dior, visit: https://lnkd.in/eYr2K_QH
