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Discover the #DreamInDior experience in Visual Merchandising with Emma Bernardini
Meet Emma Bernardini, a Virtual Merchandising Assistant at Christian Dior Couture, and discover the behind-the-scenes of her #DreamInDior experience.
What does #DreamInDior mean for you?
#DreamInDior represents the fulfillment of a dream. Today, I have the privilege of working as a Visual Merchandiser, a role I’ve always aspired to that blend’s creativity and precision, within the French luxury House I admire and whose values I truly share.
What amazes you the most in your work?
As a Visual merchandiser, what amazes me the most in my work is the incredible artistry and precision that the House brings to its window displays. Dior’s dedication to crafting beautifully detailed setups, down to the smallest elements, is a constant source of inspiration. Every detail contributes to enhancing the boutique’s atmosphere while showcasing the products, and this level of commitment is both a challenge and a daily source of inspiration, motivating me to reach the same level of excellence in my work.
How does Dior help you grow on a daily basis?
Dior helps me grow on a daily basis by challenging me with diverse and stimulating tasks. Every day, I take on new challenges that show me the importance of believing in myself, as anything is possible with determination and perseverance.
Who do you rely on when you face challenges and why?
When I face challenges, I naturally rely on my team. I’m fortunate to work with an incredibly supportive, patient, and attentive group. They are always willing to answer my many questions and are readily available whenever I need their assistance. My mentor, Andrea Donetti, Internal Communication Manager - Visual Merchandiser Men, takes the time each day to guide me, ensuring that I understand every aspect of our work and feel confident in my role.
The new recruitment campaign to join the House of Dior as an intern or apprentice is open.