Parfums Christian Dior

At Parfums Christian Dior, as the leader in luxury fashion beauty, nurturing the next generation of talent is one of our key engagements.

Earlier this month, Julie Rochon – Omnichannel Transformation Director and Chau Giang Pham – E-Retail Project Manager took part in emlyon business school's Digital Night. They each coached a small group of students from different EMLYON programs - including the MS Digital Transformation, Marketing & Strategy, and the Grande Ecole Program - on how to approach a different challenge in the digital space. 

The art of gifting has always been at the heart of Dior's DNA, and students had the opportunity to deep-dive into imagining an outstanding Gifting experience, working on ways to elevate our Gifting Experience by developing unique omnichannel journeys for customers.

On behalf of the Maison, we’d like to thank emlyon business school for this unique experience for our teams to share their digital expertise and engage with the next generation of future leaders. Congratulations to all the students who participated in the challenge, bringing inspiring ideas and fresh eyes to the topic of digital transformation.