Our Purpose, values and vision
We always start with our customers
As one of the largest global insurers, our purpose is to act for human progress by protecting what matters.
Protection has always been at the core of our business, helping individuals, businesses and societies to thrive. And AXA has always been a leader, an innovator, an entrepreneurial company, fostering progress in all its dimensions. Our purpose also links back to the Group's roots. From the outset, AXA has been committed to acting as a force for collective good. From solidarity-based actions with AXA Hearts In Action to work on prevention issues with the AXA Research Fund and the fight against climate change, AXA has always been attentive to its social environment and embraced its responsibility as an insurer: responsibility for taking action upstream in order to better understand risks, with one goal in mind: to ensure better protection.
Our values
Our values reflect the culture that the Group’s teams around the world live and express each day. The strength of AXA’s company culture and its outstanding managerial continuity over more than 40 years can also be seen in the proximity of its values across the various periods. Courage, Integrity, One AXA and Customer First are the four core values adopted by the Group since 2016.
Our vision
To transform AXA’s value proposition “from payer to partner”, we will deliver new services complementing the traditional insurance coverage and build new business models to increase the protection of our customers.
Purpose, values and vision are shared by each and every employee throughout our organization, as we tailor our services and solutions to each of our 108 million customers around the world, one person at a time, in an ever-changing and fast-evolving world.